In business, people like to work with people. That’s why, as the founder and lead consultant, I’m the brand asset for my marketing consultancy.
Putting myself out there as the brand asset helps to create more trust with my audience. Other than people, brand assets come in other forms too. These include slogans, jingles, mascots, logos, symbols and even colours.
Do you recognise the brand assets in the image? Very likely yes. Brand assets impact the way we recognise brands.
3 key triggers occur:
1. Identification
2. Association
3. Connection
Does your business have a brand asset?
If not, it’s time to start considering what your brand asset is, what sets you apart from the competition, and how you can show it in your marketing.