Know Us

We help small businesses deliver sustainable and long-term growth through effective marketing consulting and training. From a marketing health check to a marketing plan, we guide you through the hurdles to reach your goals.


Our entrepreneurial and creative approach can help you achieve a competitive advantage and realise capabilities.

Integrity and ethical practices
Client-centric approach
Practical theory
Innovation and creativity
Strategic thinking and problem solving
Effective communication and collaboration
Results-oriented approach

We use effective marketing strategies and best practices to elevate your business, with academic yet practical methods.

ABOUT USOur Founders Story - Kariem Ali

From a young age, Kariem’s entrepreneurial spirit burned bright. At just 19, while still a first-year university student in London, he founded his first business importing cutting-edge tech gadgets from China. Despite facing numerous obstacles, Kariem’s passion and drive propelled him forward, and he ultimately graduated with a focus on honing his marketing expertise. 

Embarking on his marketing journey, he pursued his love for helping his local community through charitable work, this led him to take up a role as a marketing coordinator for a noble charity. His role entailed overseeing all marketing communication and materials for the charity. It was during this time that he discovered the immense potential of using marketing as a powerful means to amplify impactful messages and help others make their mark on the world. 

With his passion for marketing ignited, Kariem went on to establish his own marketing agency, which he ran for an impressive 8 years. But his entrepreneurial spirit was far from settled – he went on to launch three additional businesses, and even attempted to explore other opportunities.  

In 2017, Kariem made a bold decision to pursue a Master’s degree in Marketing at Brunel University London. This proved to be a pivotal moment in his career, as it allowed him to deepen his knowledge and insights into the ever-evolving world of marketing. In 2019, he earned the prestigious Chartered Marketer status from the CIM, cementing his position as a leader in the field. 

But Kariem’s ambitions didn’t stop there. He had long harboured a dream of becoming a professional marketing consultant and university lecturer, and he set out to make this dream a reality.  

Today, Kariem is a visiting lecturer at London School of Economics and Political Science (LSE) and a doctoral researcher (PhD) at Brunel University London, sharing his wealth of knowledge and experience with the next generation of marketers. His research explores customer experience in augmented reality immersive experiences. Meanwhile through his consultancy work with Marketing Arrow, he helps businesses set a strong foundation in their marketing journey. 

"We aim to help our clients embark on their growth journey to success by crafting effective marketing strategies that elevate their brand, deepen customer connections, and position them as leaders in their industry."


Founder & Consultant


How will you support my business?

We collaborate closely with the designated stakeholders responsible for your marketing initiatives. Our primary emphasis lies in structured, recurring consultations, which are meticulously outlined within a predefined strategic plan, mutually established prior to project commencement. Additionally, we possess the capability to formulate comprehensive, both short-term and long-term marketing blueprints tailored to your unique needs. These blueprints are meticulously followed by a series of consultations to meticulously monitor progress, with our ultimate objective being the achievement of resounding success.

How long are the consultations?

Each consultation lasts up to 1 hour, although the free initial consultation may last shorter or longer depending on the requirements and challenges you are facing in your marketing.

How much do you charge?

It all depends on the complexity of the challenges you want us to solve, the size of your business and how much support we feel you will need. The good news is we offer flexible payment terms, this could be pay as you go or we recommend monthly instalments as this will work out more cost effective for our clients.

How do I know the work you do is working?

We employ advanced analytical tools to substantiate our strategies with data-driven evidence. Our systematic approach incorporates structured review sessions conducted at intervals of 2-3 months. These sessions serve the dual purpose of validating revenue increments and conducting comprehensive assessments of the overarching progress within your marketing initiatives

I can't see any results, why?

Rest assured, we offer a full Money Back Guarantee if we have not made any positive impact on your business. But we are certain that our methods and strategies work. Although we work to get our clients immediate results, the reality is that significant results in marketing needs time and therefore we always recommend to work with our clients for a minimum of 6 months in order to see more long term results.

Rest assured, we offer a full Money Back Guarantee if we have not made any positive impact on your business.

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