The Marketing Planning Process

Planning your marketing strategy is an essential part of your organisation. We take you through 3 stages to ensure that you understand your market, implement the marketing plan and evaluate the results for further improvements.

Marketing Audit

Gaps and potential improvements, internal and external analysis, SWOT analysis, competition analysis, and market research

Marketing Plan

Audit analysis, marketing objectives, strategy, tactics, budget and implementation plan

Review & Evaluation

Review of implementation, what is working and what is not working, measuring success and key performance indicators